The Rise and THE Fall of Apps

Apps

While Ramdev’s much touted swadeshi messaging app ‘Kimbho’ was taken off few hours after it was launched, this is certainly not the first case of an app’s demise. Popular apps have descended into obscurity (if not taken down) before. There seems to be a common trajectory of a debut, to the pinnacle of popularity and subsequent oblivion. Here are some such apps which might help you take a detour down the memory lane.

Peach

This social media app debuted in 2016, created Dom Hoffman which had usual functions of posting updates, chatting etc. Soon after its creation it went viral which might have because its attractive logo. However, its meteoric rise was followed by a steady fall. It is indeed quite surprising to note that Peach despite the blow is still alive and can be downloaded. As per 2017 iOS update Peach wrote, though it did not actively support the app anymore but it did not have any plans to withdraw it.

YO

This app launched in 2014 not only attracted millions of users but also massive investments. Started in July, Yo had 1.2 million users by September. It also reached enviable rankings in the app store and earned around $1.5 million from investors. But soon it faced financial crisis and asked for donations to stay afloat. Though it continues to exist but its future remains uncertain.

Vine

Following its birth in 2012 Vine became a cultural Mecca. It allowed its users to create short videos and share them. It is also credited with the launch of musical careers of many successful artists. Four years later it was shut down following Twitter’s economic setback which compelled it layoff a considerable number of its staff. Interestingly, last year in November Vine’s co-founder announced that he was working on a follow up app which was postponed indefinitely last month.

Yik Yak

This was a chit chat forum for communities like school and neighborhoods. Yik Yak allowed its users to go anonymous. The app soon became mired in controversy as two schools were forced to shut down due threats posted on the app. Later it allowed users to take pseudonyms. In April last year, it was announced that app was being put down and its engineering team was acquired by another company for $100 million.

Ello

Ello was created in 2014 as an add free social media which honored privacy of its users. It did not collect user data and was often touted as anti-Facebook. In 2017 the app was rebranded as a network for creative enthusiasts. Ello continues to exist and its last iOS update was on May.

Meerkat

Meerkat was quite ahead of its times. It was launched in 2015 as a live streaming app it witnessed unabated enthusiasm. However, it connected users through Twitter, and when Twitter started its own live streaming app it limited access to Meerkat. This reliance on another platform took a toll and it shut down completely in October 2016 when Apple and Android removed it.

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